A person designing a website on a tablet with a stylus, with a potted succulent and a pencil on a white surface.

I specialise in qualitative research and believe in the authentic stories customers tell us.

With 7 years of experience in user research and a background in the arts, I advocate for innovative solutions through collaborative, open-minded exploration.

“The researcher needs to comprehend users’ perspective regarding their experiences, life, and situations, as they describe them with their own words.”

— Taylor, S.J. and Bogdan, R. “Introduction to the qualitative methods"

  • Ongoing order. Glovo

    Ongoing order - Glovo

    To improve the KPI for customer service and the overall appearance of the main screen, I explored different mental models during the ordering process and drafted design proposals.

  • Vio.com app startup screen with the logo and company name on a dark purple background.

    Onboarding flow - Vio.com

    I tested the user perception of the new onboarding flow, as well as the navigation and content of each screen.

  • A person sketching a mobile app design on paper with a green marker at a cluttered table filled with post-it notes, pens, and sketches.

    User Persona - Fonoa

    In collaboration with the main stakeholders and the UXR manager, I designed the key User Personas.